UST acquires Intecrowd to strengthen enterprise AI and SaaS capabilities

UST has acquired Intecrowd in a strategic move to expand its enterprise application capabilities and accelerate delivery of AI-powered solutions within the Workday ecosystem.

The acquisition enhances UST’s position in the rapidly evolving Workday services market by combining its global scale with Intecrowd’s specialised expertise in Workday deployments and lifecycle support. This integration is expected to enable faster implementations, continuous optimisation, and improved business outcomes for global clients.

Founded in 2014 and headquartered in the US, Intecrowd brings deep domain capabilities across Workday Human Capital Management (HCM), Financial Management, and Workday Extend. Its exclusive focus on Workday, along with recognised innovation credentials—including AI-focused solutions and partner awards—adds significant depth to UST’s enterprise application portfolio.

A key focus of the combined entity will be delivering AI-enabled, data-driven enterprise solutions, leveraging intelligent automation, AI-ready data foundations, and advanced analytics to accelerate time-to-value for customers ...