Tweets, tips & trading: X doubles down on payments power play

Big Tech is no longer content with just running user feeds, they want wallets too. With X gearing up to launch “X Money,” in-app trading, and even branded payment cards, the platform is making an aggressive play to reinvent itself as a one-stop superapp for money, media, and more.

X is preparing to embed financial services directly into its platform, with the aim of becoming a full-fledged superapp. In June, CEO Linda Yaccarino unveiled plans for in-app investing, trading, and an X-branded credit or debit card launching by the end of 2025. This builds on ‘X Money,’ the Visa-backed digital wallet also set to launch this year, which enables instant funding, peer-to-peer payments, eCommerce, and tipping, all within the X ecosystem.

“2025 X will connect you in ways never thought possible. X TV, X Money, Grok and more.” — X CEO Linda Yaccarino

“2025 X will connect you in ways never ...