TO THE NEW has bagged the digital marketing mandate of AIS for five of their B2B and B2C Brands, namely AIS Glass, Glasxperts, AIS Windows, Windshield Experts, and Car-fit Experts. The agency won the account following a multi-agency pitch. The company will be responsible for integrated digital marketing comprising content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for all 5 businesses.
Established in 1984, Asahi India Glass Ltd. (AIS) is India’s leading integrated glass solutions company and a dominant player both in the automotive and architectural glass segments, commanding over 70% share in the Indian automotive glass market.
Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said, “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence ...
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