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TO THE NEW partners with Asahi India for digital marketing


TO THE NEW has bagged the digital marketing mandate of AIS for five of their B2B and B2C Brands, namely AIS Glass, Glasxperts, AIS Windows, Windshield Experts, and Car-fit Experts. The agency won the account following a multi-agency pitch. The company will be responsible for integrated digital marketing comprising content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for all 5 businesses.

Established in 1984, Asahi India Glass Ltd. (AIS) is India’s leading integrated glass solutions company and a dominant player both in the automotive and architectural glass segments, commanding over 70% share in the Indian automotive glass market.

Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said, “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence ...


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