Tata Play collaborates with salesforce to drive AI-powered customer experience
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Salesforce announced a strategic collaboration with Tata Play, India’s leading Direct-to-Home and content distribution Company, to accelerate relevant and customized experiences to its user base nationwide. This collaboration marks a significant leap for Tata Play in delivering hyper-personalized offers, redefining customer engagement, and driving business growth. By leveraging Salesforce’s AI-powered solutions, Tata Play will unify customer data—including subscriptions, interactions, and viewership patterns—creating a comprehensive, single view of its customers to enhance targeting, optimize campaigns, and deliver seamless, personalized experiences across platforms.
Salesforce continues to lead AI innovation, introducing solutions like Agentforce, an advanced layer on the Salesforce Platform that enables companies to deploy AI-driven agents capable of autonomously executing tasks across business functions. While Salesforce’s AI ecosystem continues to transform industries, Tata Play is accelerating its digital transformation journey by implementing Salesforce Data Cloud, Marketing and Personalization, and Tableau—reinforcing its commitment to becoming a ...
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