Tata Asset Management unveils AI-powered WhatsApp bot ‘Mr. Simple’ to simplify investing

Tata Asset Management (Tata AMC), announces the launch of AI-powered WhatsApp bot, ‘Mr. Simple.’ Designed to offer investors a seamless, intuitive, and always-accessible experience, this launch marks another milestone in our digital transformation journey.

Earlier this month, the brand introduced a first-of-its-kind mobile app that provides users with a comprehensive view of their financial world – ‘One App. One View. Infinite Opportunities.’ The app sets the tone for Tata AMC’s integrated digital ecosystem, and the WhatsApp bot builds on that potential, simplifying investing at every touchpoint.

With ‘Mr. Simple’, the AMC is bringing investing even closer to its users, offering them the ability to start an SIP, make lump sum investments, redeem units, or check NAVs, all through a simple WhatsApp conversation. The bot also supports key service requests such as updating bank details or downloading statements, without requiring users to log into separate platforms or navigate ...