South Indian Bank selects MoEngage to revolutionise hyper personalised customer engagement with its advanced automation capabilities

South Indian Bank (SIB) has partnered with MoEngage, a Customer Data and Engagement Platform (CDEP). This collaboration aims to enhance the bank’s ability to automate, optimise, and secure its customer engagement initiatives, ensuring compliance with stringent regulatory guidelines.

Previously, South Indian Bank utilised a different Martech tool for customer engagement alongside an in-house CDP. However, the manual efforts needed from the brand’s data science team to export, upload, run campaigns, and then delete confidential user data made the whole process slow. With MoEngage, SIB’s technology stack is now leaner, and they can further automate the processes of exporting and uploading data and running campaigns. 

“Our primary concern was to find a platform that not only offered advanced customer engagement capabilities but also cut down the manual efforts required significantly,” said Ramesh KP, Head of Marketing at South Indian Bank. “MoEngage’s ability to help us automate campaigns ...