Slack and Salesforce Just Got Seamless: One Conversation, Full Context, Unlimited Action

From the moment Salesforce acquired Slack, the company has been on a mission to profoundly reimagine how teams work together. First, Slack integrations rolled out across the Salesforce applications. Then Sales teams’ data was brought into Slack. Last year, Salesforce records joined agents and AI in Slack. Now, the next major step in the journey: embedding Slack’s powerful collaborative capabilities into the #1 AI CRM.

Salesforce is changing how work happens— by eliminating the gaps between conversations and customer data, so humans and AI agents can solve problems, make decisions, and move work forward in one shared space. Slack structures work around conversations — by team, project, or topic — while Salesforce organises around customer records like accounts and opportunities. When these two approaches are combined in Salesforce’s deeply unified platform, people and agents can work together anywhere with shared context and a real-time view of the customer. It’s ...