Segwise unveils AI-powered creative analytics agent for mobile marketers

Segwise, an AI-first User Acquisition (UA) platform, has announced the launch of its Creative Analytics and Insights AI Agent. This latest addition to Segwise’s rapidly growing UA platform leverages multimodal AI to help mobile game and app publishers gain deep insights into how different creative elements—such as backgrounds, calls-to-action, characters, and emotional hooks—impact performance. By automating creative analysis, Segwise enables publishers to optimize ad creatives for improved return on ad spend (ROAS).

Revolutionizing Creative Performance Analysis

Mobile app publishers today face the daunting challenge of manually tagging, analyzing, and interpreting the effectiveness of creative elements across various ad networks. With the vast number of creatives running simultaneously, extracting meaningful insights is often time-consuming and inefficient. Segwise’s AI-driven solution eliminates this hurdle by automatically tagging creative elements, including those within complex formats such as videos and playables. Additionally, publishers can create custom tags to track unique creative ...