Samsung to return to mixed reality device market after 10-year absence with launch of new devices

Nearly a decade ago, Samsung launched the Gear VR headset, which paved the way for the VR market. The company is now planning to launch new devices amid competition from Apple and Meta.

Samsung is planning to return to the extended reality (XR) or mixed reality (MR) market after a ten-year absence. According to Samsung's Q3 financial report, the company is expected to reveal a new XR device in 2025. This device will likely enhance connectivity within Samsung's ecosystem, showing the company's renewed focus on XR technology.

This move comes as Google has introduced a new category for XR apps in its Play Store, indicating a growing interest in XR technology among the public.

Samsung is working on this new XR device in partnership with Google and Qualcomm. Earlier this year, during the Galaxy S24 series announcement, Samsung shared details about this collaboration.

The XR device is ...