Salesforce ends the era of ‘Do-Not-Reply’ marketing with marketing cloud next

Salesforce announced Marketing Cloud Next, a major evolution of its leading marketing solution, and the end of traditional ‘do-not-reply’ marketing. This isn’t just a product launch; it’s a strategic reframe of marketing itself, powered by autonomous AI agents that act as always-on collaborators. Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire customer funnel. These AI agents transform ‘do-not-reply’ messages into agentic engagements, where every channel becomes a two-way conversation. And, behind the scenes, they handle complex tasks like campaign assembly, performance optimisation, and 1:1 personalisation at a scale that was previously unattainable.

Unlike other marketing platforms that simply bolt AI capabilities onto legacy systems, Marketing Cloud Next was purpose-built for agentic marketing, with AI agents that don’t just assist — they act. They autonomously handle ...