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Safety Sarathy: Making Indian Roads Safer


To remind citizens of road etiquette, Safety Sarathy, a traffic awareness and road safety drive was conducted across 11 junctions in Bengaluru on Saturday morning, 6th August. In collaboration with industry partner and thought leader ReadyAssist and implementation partner LetsTagOn Foundation, students from International School of Business & Research (ISBR Business School) marched from Traffic Management Center, Infantry Road to Chinnaswamy Stadium rallying for road safety.

With about 150,000 Indians losing their lives to road accidents every year, Safety Sarathy emphasized on lane discipline, safety precautions and pedestrian safety. Positioned at 11 traffic signals across the city, student volunteers sensitized 2-wheeler riders and 4-wheeler drivers plying the roads with curated IEC material. Expert guidance was provided to students by experienced road safety volunteers across the designated signals.

Vimal Singh, Founder & CEO of ReadyAssist

Vimal Singh, Founder & CEO of ReadyAssist opines, “Safety Sarathy resonates closely with ReadyAssist’s ethos. Encouraging citizens to make conscious ...
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