Prime Focus Technologies partners with Microsoft to unlock new revenue streams from Active Archives

Prime Focus Technologies (PFT), a pioneer in AI-powered technology solutions for the Media and Entertainment (M&E) industry, is thrilled to announce a collaboration with Microsoft. This marks a pivotal moment, utilizing cutting-edge AI-enabled Media Asset Management (MAM) technology & consulting services to harness the untapped potential of Active Archives and create innovative revenue streams.

Active Archive is an innovative approach to managing extensive archives of multimedia content, such as videos, audio files, images, and related documents. Active Archive systems are designed to manage data between different storage tiers automatically. By integrating metadata with rich media content, Active Archive scenarios help to organize, categorize, and surface relevant content, meeting the varying demands of media customers. Utilizing technologies like AI and machine learning, Active Archive Scenarios optimize internal processes, creates new revenue opportunities, and enables organizations to make better decisions based on the insights derived from the archived content ...