Paytm Introduces ‘Playback’, India’s First AI-Powered Rap, Turning Routine Monthly Spends Into a Personalized Engaging Experience

Paytm (One 97 Communications Limited), India’s full stack merchant payments leader serving MSMEs and enterprises, and a leading financial services distribution company, and the pioneer of mobile payments, QR codes, and Soundbox, has introduced Playback, an AI-powered experience that turns last month’s spends history into a personalized rap recap. With this first-of-its-kind innovation, Paytm brings a playful twist to financial insights, making expense tracking engaging and relatable.

Playback appears in the ‘Balance & History’ section of the Paytm app, where AI transforms spending data into custom rap verses. The rap lyrics creatively narrate spending across categories such as shopping, food, travel, and utilities, turning monthly expenses into an engaging and interactive experience. Currently being rolled out to select high-transacting Paytm customers, Playback is in its Beta phase, and the company will continue to enhance the experience based on user feedback as part of its ongoing AI innovation journey ...