Partnering for Progress: Key Takeaways from the CRN India & AMD Strategy Roundtable

CRN India and AMD recently hosted a Partner Strategy Roundtable, bringing together leaders from across the tech industry. The aim was to explore how closer collaboration between vendors, system integrators, and software providers can help India move from selling products to delivering complete solutions.

Today, partners are no longer just selling software or hardware—they are helping customers solve problems. The focus is shifting to co-creating solutions that are built into proposals, combined with hardware, software and services, and designed to meet specific customer needs. This approach creates more value for everyone involved—from SIs to software vendors (ISVs). In price-sensitive markets like India, gaining trust and building relationships is key. The conversation stressed that customers aren’t only looking for good pricing—they want solutions that perform well, scale easily, and last longer. Simply selling hardware isn’t enough ...