Oracle introduces AI agents to boost marketing, sales, and service efficiency

Oracle has announced new role-based AI agents within Oracle Fusion Cloud Applications to help customer experience (CX) leaders unlock new revenue opportunities. The AI agents are embedded across marketing, sales, and service functions to automate processes, analyze connected data, and enhance customer engagement and decision-making.

“AI agents are transforming customer engagements from reactive, manual processes into proactive, scalable strategies that help organizations deliver personalized experiences and drive growth,” said Chris Leone, Executive Vice President, Applications Development, Oracle. “The new AI agents in Oracle Fusion Applications enable CX leaders to enhance customer loyalty and uncover new business opportunities with intelligent insights and automation.”

Running on Oracle Cloud Infrastructure (OCI), the AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost. They are designed to help users operate more efficiently within existing workflows across key business functions.

Within marketing, the AI agents assist teams in identifying and ...