OpenAI Launches ChatGPT Pulse: Proactive AI Assistant Delivers Personalized Updates

OpenAI has launched a new feature called ChatGPT Pulse, designed to transform its AI chatbot from a reactive tool into a proactive personal assistant. Unlike traditional ChatGPT interactions, which require users to ask questions, Pulse works overnight to research topics and deliver a series of personalized updates each morning. Users receive 5–10 concise reports covering areas like sports, travel, lifestyle, and more, tailored to their interests, previous chat interactions, and connected apps.

The feature currently targets Pro subscribers, priced at $200 per month, marking OpenAI’s push toward offering a premium, highly personalized AI experience. Pulse appears as a dedicated tab in the ChatGPT mobile app, displaying visually engaging cards that users can quickly scan or tap to explore in more depth. The design ensures that the experience is streamlined and efficient, avoiding the endless scrolling often associated with social media or news apps. Each Pulse session concludes with ...