Monte Carlo chooses Salesforce to drive personalised customer experiences

Salesforce announced a strategic collaboration with Monte Carlo to transform Monte Carlo’s customer engagement initiatives across various platforms. This collaboration aims to accelerate Monte Carlo’s transformation from a winter-wear icon to a beloved brand in India’s dynamic fashion market, appealing to consumers of all ages throughout the year while preserving its iconic status in winter-wear.

Monte Carlo’s choice to adopt Salesforce CRM aligns with its vision of becoming a digital-first, data-driven organisation that harnesses advanced technology to elevate customer experiences. With Salesforce, Monte Carlo aims to reshape the customer journey with a unified, 360-degree view of its customers across both online and offline platforms.

The company has embraced Salesforce Data Cloud to create a single, unified view of every customer. With this consolidated platform, Monte Carlo will be able to drive efficiencies across all communication channels, ensuring every engagement is streamlined and effective.

Additionally, by leveraging ...