MoEngage launches RCS as an engagement channel to improve customer engagement through rich messaging

MoEngage has launched native support for RCS for Business, which enables businesses to send rich and interactive messages to users through the native Messages application on Android and in select markets on Apple devices. This native integration provides a seamless experience for marketers to leverage RCS’s advanced and interactive capabilities within the MoEngage platform. 

Marketers can leverage rich single-card messages that contain verified branding, rich media, action-driven messaging, and various actionable buttons (Link redirect, Click to call, Location, etc.) for enhanced campaign engagement. RCS as a channel offers measurable business metrics at every step, including read rates and clicks, allowing marketers to optimise performance with data-driven insights. RCS for business also provides the flexibility to revoke messages and utilise fallback options to other channels, including SMS, ensuring seamless communication and maximising reach. This integration promises higher read and response rates, making it a powerful tool for ...