Maintaining business continuity and data privacy in a cookie-less world

By Saurabh Gupta, Founder & CEO, VeriSmart AI

There’s reason to rejoice, and also worry. The end of cookies on the internet is near. Google declared that it would stop supporting third-party cookies on its Chrome browser in 2022, following Apple, Safari, and Mozilla Firefox. These platforms account for almost 85% of all online browsing, therefore big change is on the horizon. Adding to that, India announced the Digital Personal Data Protection Act (DPDPA) last year, which makes it mandatory to seek consent to process users’ data online. Reputable businesses stand to gain when they incorporate privacy concerns into their long-term planning. The business models of those that don’t are going to face more and more difficulties.
What is a ‘cookie-less’ world?
Over 90% of marketers use cookies to deliver customized services based on their ever-evolving needs. They also help advertisers track visitors, as well as their device ...