Mahindra’s bold digital pivot: Reimagining mobility with tech at the core

As India’s mobility landscape undergoes rapid evolution, Mahindra is steering ahead with a bold vision — placing technology at the heart of its transformation agenda. Speaking at a recently held Tech Senate presented by Express Computer, Rucha Nanavati, Chief Digital Transformation Officer, Automotive Division, Mahindra & Mahindra Ltd, shared an insightful deep dive into how Mahindra is redefining the future of mobility through data, digital interventions, and AI-driven innovation.

Made in India, For the World: A New Automotive Playbook

Mahindra’s ambition is unapologetically global. From rugged off-road icons to bold electric innovations, the company is accelerating towards a future where its products — 8 ICE SUVs, 6 LCVs, and 5 BEVs by 2030 — are not just made for India but engineered to compete globally. Nanavati underscored this with a telling example: “When we launched Thar Roxx, 176,000 bookings were clocked in a single hour. That’s ...