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Keysight Introduces New B2B eCommerce Site

Keysight Technologies has expanded its B2B eCommerce site in the Americas to include customers in 26 EU countries and the UK to simplify the buying process for many of Keysight’s most popular solutions.

The test and measurement market are rapidly moving towards digital, online purchasing for fast and easy procurement of hardware and software solutions.

“Keysight’s goal is to create an integrated multi-channel transactional ecosystem that offers customers an effortless purchasing experience via coexistence of eCommerce and distribution,” stated Kari Fauber, Senior Director of Global Partners and eCommerce at Keysight Technologies.

According to McKinsey and Company, more than three-quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended. Keysight is committed to providing its customers access to the channel of their choice.

Keysight’s new eCommerce site offers customers ...

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