Kaspersky’s business soars 24% in India last year, amid rising cybersecurity demand

Kaspersky, a global leader in cybersecurity and data privacy, demonstrated strong and consistent performance in the Indian market in 2024, achieving robust growth across both B2B and B2C segments.

Overall, the company recorded a 24% year-over-year increase in total product sales in India for the year. The B2B segment grew by 20%, while the B2C segment saw an impressive 30% growth. 

On the product front, B2B solutions gained significant traction among Indian users in 2024. Notably, Kaspersky Threat Data Feeds, the company’s threat intelligence solution designed for large enterprises and SMBs, experienced year-on-year growth of over 209%. Additionally, the Endpoint Detection and Response (EDR) Optimum variant recorded a 44% year-on-year increase.

Jaydeep Singh, General Manager for India at Kaspersky said: “The Indian cybersecurity market is one of the top performing markets for Kaspersky in South Asia. We have shown an impressive growth rate across all our target product groups ...