JBL Partners with VDO.AI and Havas Media India to Redefine Festive Storytelling on CTV

A leading premium audio brand, JBL, has teamed up with VDO.AI, a global leader in advertising technology,  and Havas Media India, the media agency of Havas Media Network India, to launch a groundbreaking interactive CTV campaign for its latest wireless earbuds, JBL Live Beam 3.  Capitalising on the Diwali shopping surge, VDO.AI’s advanced advertising technology transforms the JBL campaign into a seamless discovery-to-purchase journey, unlocking new opportunities for brands to engage audiences on CTV during India’s biggest festive season.

Moving beyond conventional advertising, the campaign, powered by VDO.AI’s innovative ad suite, introduces an interactive QR Code wrapper that enables viewers to transition effortlessly from brand discovery to product purchase. With just a scan, viewers can explore and buy the JBL Live Beam 3 earbuds directly from their TV screens, turning India’s largest screen into both a showcase and a shopping destination. Powered by ...