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Instagram Tests Reels-First Design in India to Prioritize Short-Form Video and Messaging


Instagram is experimenting with a Reels-first interface in India, giving select users a fresh way to experience the app. The Meta-owned platform is putting short-form videos and messaging at the forefront, reflecting the growing global popularity of Reels. This move comes shortly after Instagram crossed a major milestone, reaching 3 billion monthly active users worldwide.

Reels Takes the Spotlight
With the new design, users in India will land directly on the Reels feed upon opening the app. Stories remain accessible at the top, while direct messages (DMs) can be reached with a simple swipe from the navigation bar. Instagram is also introducing a “Following” tab to improve content discovery. This tab lets users explore posts in three ways: a combined feed, a “Friends” view highlighting mutual followers, and a chronological “Latest” section for real-time updates.

Meta explains that India was chosen for the pilot because of the country’s active ...


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