A recent market study by Cognizant reveals that while most Asian businesses were quick to respond to the pandemic—compressing many long-term digital projects into the space of weeks and months—and are therefore emerging stronger from the pandemic, Indian companies weathered through the pandemic much better than most of their regional and western counterparts.
Only 36% of companies in India (compared to the regional average of 44%) experienced slightly negative to a very negative impact on their business performance in 2020. According to the study, businesses in APAC and the Middle East have reached a point of clarity in terms of the real purpose of digital tools and made great strides in understanding what the human-machine balance of work should be.
To understand the changing nature of work, commerce and success in this new world, Cognizant’s Center for the Future of Work surveyed 4,000 senior executives (1 ...
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