India is a key strategic market for Kramer: Gilad Yron, CEO, Kramer Electronics

In an exclusive interview with CRN India, Gilad Yron, CEO of Kramer Electronics, shares insights into the company’s strategic growth in the India and APAC regions. He discusses Kramer’s go-to-market strategies for expanding channel partnerships, the strategic alliance with AudioCodes for the Microsoft Teams Rooms (MTR) market, and how the acquisitions of Ashton Bentley and ZeeVee will enhance Kramer’s portfolio. Yron also highlights how channel partners can leverage Kramer’s end-to-end AV solutions to capture new market opportunities and deliver seamless, integrated experiences.

How do you see the convergence of the IT and AV industries in the UCC space?
The IT and AV industries are increasingly converging, especially in the Unified Communications and Collaboration (UCC) space. Traditionally, IT and AV have operated separately, but now they overlap significantly. In UCC, the technology for managing and distributing audio-visual signals is controlled by IT ...