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How video analytics is revolutionising the retail industry

By Kapil Bardeja, CEO and Co Founder, Vehant Technologies

Video Analytics as a subject is the discovery, interpretation, and communication of meaningful patterns in data, from video content, and applying those patterns towards effective decision-making. Video technology can also help in delivering a quality experience to customers during their visit in any retail store. The video data collection and analytics enable identifying peak times, traffic patterns, and high occupancy zones store location. These analytics can further help retailers to reduce the waiting time for the customer, whether being at a particular location, parking or in checkout counters.

The retail video analytics today has gone beyond the traditional pattern of security and loss prevention by providing retailers a meaningful insight of business intelligence such as store traffic statistics and queue data. Retailers now use this data to assess in-store promotional strategies and measure the performance of aisle and product placements. Also ...

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