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How SaaS-based CRM companies can improve B2C customer experience


Image by Gerd Altmann from Pixabay

A conversation with an expert about how the B2C spectrum can embrace Machine Learning run SaaS based Customer Relationship Management (CRM) software in the most significant way.

One of the fallouts of pandemic induced growth is a steep rise in screen time around the world. From a business point of view, as customers spend more time online, they also tend to complain more.

This has become one of the reasons that post-pandemic B2C businesses are investing on IT and relying heavily on data to provide unmatchable Customer Experience (CX) with the help of SaaS-based product offerings, which are enabled with advanced Machine Learning capabilities.

Read more: 4 Challenges SaaS Startups Face and Their Solutions from a Thought Leader

With the help of Customer Relationship Management (CRM) software, companies can develop a comprehensive user onboard process and additional features that keep customers coming back. Effective ...


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