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How Gmail plans to minimize spam emails in your inbox? All you need to know


Google's new policies require bulk email senders to authenticate their messages and ensure they are only sent to recipients who have opted to receive them. These measures further aim to combat spam and improve email deliverability.

Google is working on reducing the amount of spam emails which are being received by the users- majorly targeting bulk email senders. This aims to improve the email experience for Gmail users by reducing unwanted messages.

New policies for bulk senders

Google's new policies require bulk email senders to authenticate their messages and ensure they are only sent to recipients who have opted to receive them. These measures further aim to combat spam and improve email deliverability.

One-click unsubscribe requirement

Bulk senders will have to implement a one-click unsubscribe button in all commercial and promotional emails by June 2024. This button will be prominently displayed in the mail and enables the recipients ...


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