How artificial intelligence is transforming software discovery for Indian SMEs

By Ankur Vij, Senior Vice President, Business Growth at Techjockey.com

Small and medium-sized businesses (SMEs) are the backbone of the Indian economy, contributing almost 30% to the national GDP and employing more than 110 million individuals. With the necessity for digital agility increasing, SMEs are turning towards leveraging business software for productivity, compliance, and expansion. Yet one recurring issue complicates this endeavor, the sheer complexity in sourcing the proper software from among numerous choices.

AI is now starting to do just that. As a virtual consultant or software “matchmaker,” artificial intelligence is enabling SMEs to find and implement fit-for-purpose solutions with unprecedented speed and accuracy. And in the process, it is helping to alleviate one of the least glamorous but most critical issues in digital transformation, decision fatigue.

The Traditional Search Model is Broken

Traditionally, SMEs used to depend upon word of mouth: recommendations from peers, reviews on marketplaces ...