HARMAN Debuts World’s First In-Vehicle Display Powered by Samsung Neo QLED in the New Tata Motors Harrier.ev

Today’s consumers expect their vehicles to deliver the same premium visual experiences they enjoy from high-end televisions and personal devices. But until now, the demanding requirements of automotive environments have made that level of display performance difficult to achieve. That changes today. HARMAN, an automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., has launched a new that brings true consumer-tech level viewing experiences to the car. The display will come to market in the all-new Tata Harrier.ev and marks the first in-vehicle integration of Samsung’s proprietary Neo QLED technology, exclusively licensed to and optimized by HARMAN for automotive applications.

The launch represents a significant milestone in the decade-long collaboration between HARMAN and Tata Motors as well as for in-cabin display performance, delivering a brilliant display with vivid colors and striking contrast that bring home-theater quality visuals into the vehicle with enhanced brightness, intelligent algorithms, and ...