Gartner recognizes Pure Storage as leader in enterprise storage for 12th year

Pure Storage has once again cemented its position as an innovation leader in enterprise data storage, earning recognition as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms. Notably, the company was positioned highest for execution and furthest for vision, underscoring its ability to both deliver and anticipate the evolving demands of modern data environments.

This marks the twelfth consecutive year Pure Storage has been named a Leader in Gartner’s Magic Quadrant, previously topping the category for Primary Storage Platforms for five years before Gartner expanded its definition to encompass enterprise-wide storage platforms.

Meeting the demands of an AI-powered world

The surge of AI-driven workloads and the explosion of unstructured data have exposed the limitations of traditional storage models—fragmentation, silos, and costly complexity. Pure Storage has sought to answer this challenge through the Pure Storage Platform, which unifies block, file, and object storage in a ...