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From Storage to Smart Hubs: How Technology is Redefining Warehousing in the Age of Precision Commerce


By Ajay Rao, Founder and CEO, Emiza Inc.

Swipe. Tap. Same-day delivery. Behind the ease of today’s shopping experience lies an intricate network of warehouses working around the clock to meet rising consumer expectations. Whether you’re ordering a smartphone at midnight or replenishing pantry essentials with a few clicks, the speed and accuracy with which goods arrive is no accident. It’s the result of a logistics ecosystem that has rapidly evolved to keep pace with precision commerce.

Now more than ever, the warehouse is no longer just a place where goods are stored—it’s where the promise to the customer begins. This shift in expectation is redefining the very foundation of warehousing in India. What was once considered a backend utility has emerged as a critical performance engine of modern retail, ecommerce, and B2B trade.

India’s warehousing market reflects this momentum. Valued at INR 1 ...


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