Driving Gaming and Creator Innovation: Corsair Vision for South Asia

In an Conversation with M.A. Mannan, Country Head – South Asia for Corsair, shares how the brand adapts its global vision for the Indian and South Asian markets. Focusing on localized strategies, hybrid retail models, and AI-optimized solutions, Corsair aims to support gamers, content creators, and the DIY PC community while expanding its footprint across Tier 1 to Tier 3 cities.

M.A.Mannan : Corsair’s global vision centres on empowering gamers, creators, and PC enthusiasts with cutting-edge hardware. In South Asia, we translate that vision by localizing our approach—adapting to price sensitivity, infrastructure variability, and diverse consumer behaviour. We align with the community through regional marketing, customer education, and partnerships, ensuring Corsair’s global innovation reaches users in a way that feels relevant and accessible locally.

IT Voice- You’ve worked closely with Amazon India and key channel partners. What strategies have proven most effective for Corsair’s ...