CleverTap acquires rehook.ai to strengthen AI-driven promotions and customer retention capabilities

CleverTap announced the acquisition of rehook.ai, a Y Combinator-backed startup. Rehook.ai offers a promotions automation solution,  empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives. This acquisition strengthens CleverTap’s complete suite for customer retention, merging analytics, engagement, and promotions into a single unified offering.

With rehook.ai now part of CleverTap, brands can unlock an enhanced ability to create, distribute, track, and optimise diverse promotional campaigns—ultimately increasing conversions and improving user retention. Brands will be able to address a broader range of customer needs throughout the user lifecycle—from initial acquisition and onboarding to retention and loyalty. The addition of rehook.ai’s real-time promotional data will also enhance CleverTap customers’ ability to trigger timely offers based on user behavior and context, resulting in more meaningful customer relationships. 

Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, “We’re excited ...