CaratLane selects MoEngage to power a new era of agile and personalised omnichannel engagement

CaratLane announced a strategic partnership with MoEngage, a leading insights-led customer engagement platform. This collaboration will empower CaratLane to enhance its customer experience with scaled personalisation and create a more unified journey across its digital platforms and expansive retail network.

As a digital-first brand at the forefront of the jewellery industry, CaratLane sought to empower its marketing teams with a more agile, intuitive, and integrated engagement platform. The primary objective was to reduce dependencies on engineering and data science teams for critical functions like customer segmentation, campaign execution, and insights. CaratLane required a secure, high-performance platform that could seamlessly integrate with its sophisticated technology stack while providing robust enterprise support.

After a detailed evaluation, CaratLane selected MoEngage for its comprehensive and marketer-friendly platform. MoEngage’s intuitive interface for segmentation and journey orchestration directly addressed the goal of enabling teams to launch campaigns with greater speed and independence ...