BlockP crosses 1 million downloads, signalling the rise of AI-led “habit tech” for digital wellbeing

BlockP, developed by NovaFocus Pvt Ltd, has surpassed 1 million downloads globally, highlighting growing demand for AI-driven solutions that address digital addiction, online distractions, and excessive screen time.

Launched in 2023 by Shubham Rangadal, the platform operates at the intersection of digital wellness, productivity, and behavioural technology. Its growth—largely driven by organic adoption and referrals, reflects a broader shift towards more intentional and disciplined technology use.

The milestone comes amid rising concerns around excessive digital consumption, with users spending an estimated six to seven hours online daily, much of it lost to distractions. This has given rise to a new category of “habit-tech” platforms that treat digital discipline as a long-term behavioural challenge rather than a short-term productivity fix.

Unlike traditional website blockers, BlockP combines AI-powered content filtering with behavioural tools that help users build sustainable habits over time. The platform enables users to block explicit content, customise digital ...