Amazon Prime Day 2025: The Dark Side of Deals

Amazon’s Fall Prime Day not only kicks off the holiday shopping season with deals too good to ignore, but it also creates one of the biggest opportunities for cyber criminals. As millions of consumers flock online for deals, attackers launch phishing scams, fake domains, and malicious emails designed to steal Amazon credentials and payment information.

Check Point Research has uncovered a surge in Amazon Prime Day scams this September, showing how attackers continue to weaponize urgency and trust.

Amazon Prime Day Scams 2025: Malicious Domains on the Rise

During the first three weeks of September 2025, a total of 727 new Amazon-related domains were registered. Out of these:

• 1 in every 18 domains was flagged as malicious or suspicious.
• 1 in every 36 domains specifically contained the phrase “Amazon Prime.”

This surge in registrations demonstrates how attackers exploit popular events to create fake websites that closely resemble Amazon’s ...