AI in CX for emerging markets: How low-code AI is enabling scalable customer support

By Abhinandan Jain, Chief Growth Officer, Startek

Across emerging markets, customer experience (CX) is being reshaped in powerful new ways. What’s driving this transformation isn’t just cutting-edge AI—it’s the accessibility of AI through low-code platforms. These tools are making it possible for businesses, big and small, to build smarter, faster and more responsive support systems without needing an army of engineers.

In fast-changing environments where every customer counts, low-code AI is helping companies meet high expectations without high costs. And more importantly, it’s allowing them to build experiences that feel personal, local and human.

Bridging the innovation gap

Emerging markets are full of ambition. From bustling cities to remote towns, businesses are working hard to catch up—and even leap ahead—in their digital journeys. But there’s often a gap. Traditional tech builds can be expensive and time-consuming. Legacy systems, language ...