AI in B2B Travel: Smarter Recommendations, Better ROI

By Karthik Venkataraman, CRPO, Travel Division, Vernost Tech Ventures

B2B travel is highly fragmented, with complex content sourcing, pricing, and distribution challenges. “In today’s competitive B2B travel ecosystem, suppliers and distributors are under pressure to deliver speed, accuracy, and value. Artificial Intelligence is no longer a buzzword — it is the engine driving smarter recommendations, deeper personalization, and measurable ROI for global travel companies.”

Business travel is no longer confined to simple ticket bookings or hotel reservations. Rather, in today’s competitive landscape, it has emerged as a strategic lever for organisations looking to expand globally, strengthen client relations as well as enhance employee engagement. The global B2B travel market is projected to reach USD 32.71 billion by 2032, reflecting this shift. Corporate clients and travel business owners now expect seamless journeys, balancing convenience, safety, and cost efficiency while also offering personalisation at scale. Meeting these ...