AI Agents drive revenue growth for Global B2B enterprises, reveals 2025 SRM report by Responsive

Responsive, in partnership with the Association of Proposal Management Professionals (APMP), released its 2025 State of Strategic Response Management Report. The latest research indicates that high-performing B2B organisations are leveraging artificial intelligence as a strategic growth catalyst, rather than merely a tool for productivity.

The report surfaces new data that shows how revenue teams are using AI agents to win more business, while also expanding their teams. Top-performing companies — defined as “Leaders” with over 25% revenue growth year-over-year — are 6x more likely to have deployed AI agents across revenue functions and more than twice as likely to use AI for decision-making and workflow optimisation. In contrast, “Novices” — companies with flat or declining growth — are slower to adopt AI and more likely to rely on manual processes and fragmented workflows. 

The research, which surveyed 726 global revenue leaders and practitioners, identified a widening gap between Leaders and Novices ...