Adobe Firefly services and custom models unlock on-brand content production at scale with new capabilities

At Adobe Summit – the flagship digital experience conference – Adobe announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the skyrocketing demand for personalised content across channels such as social media, e-commerce, and mobile.

Firefly Services – a collection of creative and generative APIs and services for enterprises – now supports even more content types with the addition of video and 3D as businesses increase the production of multimedia. The new Firefly Creative Production, powered by Firefly Services, delivers a no-code interface to handle repetitive content production tasks – supporting major media types. Additionally, Custom Models now integrates directly into Adobe GenStudio for Performance Marketing, making it seamless to scale on-brand content for advertising. Adobe’s innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure ...