8B and PayU Partner to Bring UPI & Other Indian Payment Methods to Central Asia

8B, a Central Asian fintech infrastructure company, and PayU, India’s leading diversified fintech platform, have signed a strategic partnership to bring UPI, one of the world’s fastest-growing digital payment systems, and other Indian payment offerings to Central Asia. The integration of PayU’s APIs into 8B’s merchant network across Kazakhstan, Uzbekistan, Kyrgyzstan, and the broader region offers clear benefits, enabling users in India to make payments to merchants in Central Asia via UPI, net banking, and local cards. This collaboration marks a significant milestone in strengthening the digital payment infrastructures between the two economies, laying the first structural bridge for growing trade and tourism opportunities.

What the Partnership enables for Tourists:

India’s outbound tourism market reached $18.82 billion in travel expenditure in 2024 and is forecast to grow to $55.39 billion by 2034. Indian nationals rank among the world’s highest-spending tourists. At the ...