71% of Indian organisations strengthen privacy post AI implementation: Zoho Study

Indian enterprises are embracing AI at a rapid pace — and strengthening privacy in tandem. A new study titled The AI Privacy Equation: India Market Report, conducted by Arion Research LLC and commissioned by Zoho, finds that 93% of Indian organisations have adopted AI, and 71% tightened their privacy frameworks after doing so. The report highlights India’s strong governance maturity, with 61% of organisations now operating AI ethics committees, reflecting deliberate efforts to embed responsible AI practices.

According to Ramprakash Ramamoorthy, Director – AI Research, Zoho Corp, organisations are not making superficial changes. He noted that teams are integrating guardrails, ethics reviews, and data minimisation directly into engineering workflows, giving India a credible foundation for responsible AI at scale and reinforcing Zoho’s own privacy-first strategy.

The study found an advanced understanding of privacy and ethical implications across Indian businesses. An overwhelming 90% demonstrate strong awareness of AI-related privacy concerns, and ...