71% Indians concerned about AI scams during Prime Day: McAfee Report

New Delhi, July 9, 2025 — As Indians gear up for Prime Day 2025, a new report by McAfee highlights growing consumer concern over AI-driven scams. According to McAfee’s 2025 Global Prime Day Scams Study, 71% of Indian shoppers are worried about falling prey to AI-generated frauds during major retail events, with cybercriminals using increasingly sophisticated methods to exploit online buyers.

McAfee Labs uncovered over 36,000 fake Amazon websites and 75,000 Amazon impersonation scam texts in the lead-up to Prime Day. These scams include deepfake influencer videos, fake order confirmations, delivery updates, and refund messages — all crafted to create urgency and trick consumers into revealing personal or financial data.

India’s digital shopping boom continues, with 96% of Indians shopping online, particularly for clothes and electronics. However, this growth comes with risks. The study reveals that 80% of scam victims lost over ₹40,000, and 1 in 5 ...